The ‘watershed’ is a well understood concept and audiences are concerned if they
believe programme content is ‘pushing the boundaries’ of what is generally accepted
close to the watershed. Audience research shows strong support and recognition for
the watershed on all television channels. The watershed plays a crucial role for
parents and carers with children aged 5 to 8 and trust in pre-watershed programming
is essential, particularly leading up to 1930. It is also important that the content of pre
watershed trails is appropriate for the time of broadcast.
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